Our Complimentary Gartner® Report: Market Guide for Telemetry Pipelines
Our take on the Gartner Market Guide for Telemetry Pipelines and what it signals for observability, cost control, and data governance at scale.
In our reading of the Gartner Market Guide for Telemetry Pipelines, we think telemetry pipelines are rapidly moving from a niche optimization tool to a foundational layer in the modern telemetry stack. Organizations are using pipelines to control costs, standardize data, improve security, and regain flexibility across observability and security platforms.
Our Takeaways
- Projections suggest that by 2027, 40% of all log telemetry will be processed through a telemetry pipeline product, which is a substantial increase from less than 20% in 2024.
- The market for telemetry pipelines has grown rapidly since 2018 as telemetry volumes and complexity continue to increase.
- Telemetry pipelines are increasingly used beyond cost management for normalization, enrichment, routing, and governance.
Our Recommendations
- Plan telemetry pipelines as part of your core telemetry architecture, not as an afterthought.
- Prioritize filtering, reduction, and routing to control ingestion costs while preserving critical data.
- Establish consistent taxonomy and governance to improve data quality across observability and security teams.
Our Ideas
- Treat telemetry pipelines as a control plane for data in motion, not just a pass-through layer.
- Use pipelines to reduce vendor lock-in by decoupling telemetry sources from destinations.
- Leverage pipelines to improve operational outcomes by reducing noise, duplication, and inconsistent analysis.
Gartner, Market Guide for Telemetry Pipelines, Andre Bridges, 2 September 2025 Gartner is a trademark of Gartner, Inc. and/or its affiliates. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Bindplane.